Strapi Vs WordPress: Which One Is Better

When it comes to choosing a content management system (CMS) for your next project, you may be wondering whether to go with a traditional option like WordPress or a newer option like Strapi. Both have their pros and cons, but which one is right for you?

To help you make your decision, let’s take a closer look at Strapi vs WordPress. We’ll compare and contrast the two CMSs in terms of features, ease of use, flexibility, and scalability. By the end, you should have a better idea of which one is the best fit for your needs.

What is WordPress?

WordPress is a popular open-source CMS that powers millions of websites and blogs around the world. It’s known for its ease of use and wide range of features, which include a built-in blog, media management, and support for third-party plugins and themes. WordPress is a good choice for small- to medium-sized projects that don’t require a lot of customisation.

What is Strapi?

Strapi is a newer open-source CMS that is gaining popularity for its flexibility and ease of use. Like WordPress, it offers a wide range of features out of the box, including a built-in blog, media management, and user authentication. However, what sets Strapi apart is its ability to be easily extended with custom plugins and components. This makes it a good choice for larger projects that require more customisation.

Pros and Cons of WordPress and Strapi

Both WordPress and Strapi are popular content management systems (CMS), each with its own pros and cons. Let’s take a look at some of the pros and cons of each:

Pros of WordPress

  • Easy to use: One of the biggest advantages of WordPress is its ease of use. Even if you’re not a technical person, you should be able to create a basic website or blog with WordPress.
  • Wide range of features: WordPress comes with a wide range of features out of the box, including a built-in blog, media management, and support for third-party plugins and themes. This makes it a good choice for small- to medium-sized projects that don’t require a lot of customisation.
  • Good for SEO: WordPress is designed with SEO in mind, which helps to ensure that your site is visible to search engines. Additionally, there are a number of plugins and resources available to help you optimise your site for SEO.
  • Community support: WordPress has a large and active community of users, developers, and designers who are always willing to help with any issues you may have. There are also a number of online resources available that can help you learn more about using WordPress.

Cons of WordPress

  • Limited flexibility: While WordPress offers a lot of flexibility, there are still some limitations to what you can do with it. If you’re looking for a CMS that offers complete freedom to customise your site, you may want to consider a different option.
  • Not as scalable as some other CMSs: WordPress is a good choice for small- to medium-sized projects, but it may not be the best choice for large-scale projects. If you’re looking for a CMS that can easily scale as your project grows, you may want to consider a different option.
  • Security vulnerabilities: WordPress is a popular target for hackers because it’s so widely used. If security is a concern, you may want to consider a different CMS.
  • User Interface: While it is relatively easy to use, WordPress’ User Interface can be confusing and unintuitive for new users and those without a technical background.

Pros of Strapi

  • Flexible and extensible: One of the biggest advantages of Strapi is its flexibility. It’s easy to extend with custom plugins and components, which makes it a good choice for larger projects that require more customisation.
  • Built-in Authentication: Strapi has built-in authentication which makes it easy to secure your content. You can add users and roles, and set up permissions to control who can access what.
  • Internationalisation: Strapi is localised in over 20 languages, which makes it a good choice for those who need to create a multilingual website or application.
  • REST and GraphQL APIs: Strapi comes with built-in support for both REST and GraphQL APIs. This makes it easy to connect to third-party services and integrations.

Cons of Strapi

  • Requires programming knowledge: Strapi is a headless CMS, which means it requires some programming knowledge to use. If you’re not comfortable with coding, you may want to consider a different option.
  • Not as widely used as WordPress: Strapi is a newer CMS, and it’s not as widely used as WordPress. This means there’s a smaller community and fewer resources available as compared to WordPress.
  • Limited plugins and themes: As Strapi is newer, there are fewer plugins and themes available. This may change over time, but for now, it’s something to keep in mind.

Comparison between WordPress and Strapi

Now let’s compare WordPress and Strapi in terms of speed, performance, development time, user experience, and maintenance. These are all important factors to consider when choosing a content management system (CMS) for your website.


Strapi wins this round. It’s built on Node.js, which is known for being fast and lightweight. WordPress, on the other hand, is built on PHP. While PHP has come a long way in recent years, it’s still not as fast as Node.


Again, Strapi comes out on top. Its simple and efficient design means that it can handle more requests with fewer resources. WordPress, on the other hand, can start to strain under heavy traffic.

Support & Development:

WordPress is the winner here. Its vast ecosystem of plugins and themes means that you can find solutions for almost any problem, and its large community means that help is always close at hand. Strapi is a newer project, and while it’s growing rapidly, it doesn’t yet have the same level of support.

User experience:

Strapi wins here. Its clean and straightforward interface is a joy to use, and its documentation is excellent. WordPress, on the other hand, can be a bit confusing for newcomers, and its learning curve can be steep.


Strapi is again the winner. Its simple design means that there’s less to go wrong, and its documentation makes it easy to keep on top of updates. WordPress can be a bit of a nightmare to keep up to date, as there are often multiple plugins and themes that need to be updated.


This is a close one, but we’re going to give it to Strapi. Its efficient design means that it can handle more traffic as you scale up, without needing to add more resources. WordPress can scale too, but it’s not as easy, and you might need to invest in some plugins or custom development to make it work for you.

So, there you have it. Strapi is the clear winner, with faster speed, better performance, and a more user-friendly interface. 

Which one should you use for your next project?

It all depends on your specific needs. If you’re a small business looking for an easy-to-use CMS with a wide range of features, WordPress might be a good choice for you. For larger, more complicated projects, Strapi has proven to be a more flexible and dependable CMS with an easy-to-use admin section.

However, Strapi isn’t for beginners. To get the most out of your project it pairs well with Frontend languages like React JS and Next JS. Combining them together with a fast and reliable database like MongoDB, you can really build a powerful, reliable and responsive Enterprise-level project.

Ultimately, it all comes down to what you require from your content management system, and what your project goals are.

If you’re not sure, we make it easy for you. We have a team of developers experienced in building WordPress websites and E-Commerce stores, as well as larger projects utilizing Strapi combined with React JS or Next JS on the Frontend.

multi language strapi

Looking for Developers to help you create your website?

You don’t have to search for developers any where. With Trienpont team, we are where you can find all things digital in one place. We provide you a pool of developers to help you create stunning websites by using Strapi and WordPress.

Schedule a free consultation with us here or you can email us at We are looking forward to working with you.


Next.js vs React: The Difference and Which Framework to Choose

The JavaScript ecosystem is as dynamic as the language itself. Every day, new ideas and ways of solving issues with JavaScript are developed, which has given rise to the tools being created. React has, however, gained ground as the most used library or framework used among developers, which makes it the go-to first framework for new developers in the JavaScript ecosystem but come to think of it, Next.js is built with the same React library. What is the difference, and why? In this article, we will be talking about two of the most used JavaScript frameworks, React and Next.js, as well as seeing what advantages and disadvantages one has over the other.

What Is React?

React is a UI library created by Meta to build reactive apps based on event triggers. In a traditional approach, a website reloads when data needs to be changed, which means when something is clicked, the whole page reloads to show another state which in most cases can be slow to reload. Furthermore, the concept of using React components stops the reprocessing of every code or logic for that particular page. React components can be stateless or stateful and only re-render within the scope of the applied state. React is built to be declarative. That means you get to decide the workflow. You get to control how your app works, making React a powerful tool.

Features of React

The following features made React edge over other frameworks:
  • JavaScript Syntax Extension (JSX)
  • Component
  • Virtual DOM
  • One-way data binding
But with JSX, all you need do is write the HTML you are most familiar with while Babel transpiles the code to JavaScript during runtime.


Everything in React is a component. Multiple React components are coupled together to create simple user interfaces for very large and complex UI. Each of these components can have its logic and behaviors. Components are reusable in any part of the web page by just calling it.

Virtual DOM

The virtual DOM is an instance of the original or actual DOM. The browser’s DOM is in its first slow and still re-renders everything to show a small state change which makes the case even worse, but the React team came up with a concept of creating another instance of the actual DOM with JavaScript, which is actually fast and when a state change occurs, the virtual DOM makes a comparison between it and another new virtual DOM. If the two DOMs are equal, the actual DOM never gets touched; the actual DOM gets updated.

One-Way Data Binding

A components logic contains the data to be displayed on the user interface. The connection flow between the data displayed and the logic component is called data binding in React.js. One-way binding means data flows from the parent components to the children only. This is a simpler way of data flow than two-way binding, which can become complex. These data are passed using a read-only prop, which cannot pass back data to the parent component but has a way of communicating to the parent for state changes based on inputs.

Advantages of React.js

Easy to Learn

Currently, the educational state of React.js is good because, over the years, React has grown with its community, and the community has made thousands of materials available for reference. The good supply of documentation and tutorial videos makes React.js a good catch.

JavaScript Syntax Extension

JSX is a JavaScript syntax extension that makes writing dynamic web apps in React.js easier. JSX code is compiled to JavaScript, and the Babel compiler will automatically optimize your code for performance. JavaScript syntax extension code is also type-safe, and its type checker will help you catch errors in your code. JSX is an important part of React.js, and it is recommended that you use JSX when developing React.js applications.

Reusable Components

React is a powerful JavaScript library that enables developers to create Reusable User Interfaces (UI). A key feature of React is the ability to create Components, which are self-contained units of code that can be reused throughout your app. This means that you can build your UI from small, reusable pieces, making your code more readable and maintainable.

Performance Enhancement

One of the reasons for its success is its performance. React uses a virtual DOM to manage updates to the user interface. This makes React apps fast and responsive. When a user interacts with a React app, only the relevant parts of the DOM are updated. This means that there is no need to redraw the entire page. This makes React apps much faster than traditional JavaScript frameworks. In addition, React can be used with other libraries and frameworks to create even more powerful applications. For these reasons, React is an excellent choice for building high-performance user interfaces.

React.js Is SEO Friendly

React.js is a JavaScript library that is used for building user interfaces. It is also known for its speedy performance and small size. React.js is SEO friendly because it uses server-side rendering. This means that the content of your React.js application will be rendered on the server before it is sent to the client. This can help to improve your website’s search engine optimization because the content will be visible to search engines as soon as it is rendered. React.js applications are typically very well-structured, which can also help improve your website‘s SEO. If you are looking to build a fast, lightweight web application that is also SEO-friendly, React.js may be the perfect option for you.

Easily Write Unit Tests

One of the reasons it is so popular is because it is easy to test. There are many libraries available that make it easy to set up unit tests, and there are also options for end-to-end testing. In addition, React’s component-based architecture makes it easy to isolate individual parts of the application for testing. As a result, React.js applications are typically very well-tested, which helps ensure a high-quality level.

Disadvantages of React


React.js has gained a lot of popularity in recent years due to its high pace of development. However, this has also led to some disadvantages for developers. One of the biggest problems is that React.js is constantly changing, and it can be difficult to keep up with the latest improvements. This means that developers need to invest a lot of time in keeping up with the React ecosystem, which can be a deterrent for some people. Additionally, the high pace of development can also lead to some bugs and instability in React applications.

Complex Documentation

As any React developer knows, the React documentation is essential for learning how to use the library. However, as the library grows in size and complexity, the documentation has become increasingly difficult to navigate. In addition, many of the examples are outdated, and there is often little explanation of how the code works. As a result, developers have to spend a lot of time searching for answers to their questions. This problem is compounded by the fact that React is constantly changing, and new features are constantly added. In order to keep up with the ever-changing landscape, developers need to spend a significant amount of time reading through the documentation. Consequently, React documentation has become a major barrier to entry for new developers.


React component life-cycle makes React re-render unnecessarily. React web apps are all made up of components, and when there is a change, Reacts checks for the change and renders it, but it may meet an unexpected change due to how JavaScript handles comparisons and equality. Such unintended change can cause unnecessary re-rendering.

What Is Next.js?

Next.js is a light framework built on top of React that makes it easy to create fast, server-rendered websites. It was created by the team at Vercel and has been open-source from the beginning. Next.js is used by some of the biggest names in the tech industry, including Airbnb, Twitter, and Uber. One of Next.js’s key features is its ability to automatically code-split your application, meaning that each page only loads the necessary JavaScript for that page view. This results in faster page loads and an improved user experience. Another key feature is its seamless integration with React Hooks, allowing you to use stateful components without extra configuration.

Features of Next.js

The following features make Nextjs a cutting-edge tool for developers:
  • File system routing
  • Server Side rendering
  • Static site generator
  • Image optimization
  • Automatic code splitting
  • Type script support
  • API route

File System Routing

Next.js is a JavaScript framework that makes creating routes for your web app easy. When you add a file to the page’s directory, it is automatically available as a route. This makes it very easy to create complex web apps with many different pages. In addition, Next.js provides a number of features that make it easy to manage your routes. For example, you can easily specify the order in which your routes are displayed, and you can also specify how your routes are displayed on mobile devices. As a result, Next.js is an ideal choice for creating web apps with many different pages.

Server-Side Rendering

Next.js supports the rendering of pages on user requests on the server-side by generating a non-interactive HTML, while React uses JSON data and JavaScript instruction to make the page interactive on the client-side.

Static Site Generator

Statically generated web pages are said to be SEO optimized because of their speed, which can make Google rank that page higher. With Next.js supporting static page generation makes it stands out against React.

Image Optimization

The HTML tag has been evolved by the Next.js team with built-in performance to help with picture optimization. To use this feature, the next/image component is imported. With this feature, images automatically resize to the screen size seamlessly, even images from a remote location. This new feature provides developers with an easy way to optimize their images for performance without having to manually resize or compress them. In addition, the Next.js team has also added a built-in loading spinner that will be displayed while an image is loading, further improving the user experience. With these new features, the Next.js framework continues to be an excellent choice for building high-performance web applications.

Automatic Code Splitting

As your Next.js applications grow bigger, the size of a third-party library, CSS, and JavaScript files or bundles increases. Instead of downloading a large file on page load, these code/scripts can be split into smaller units, and for every feature required, these scripts are downloaded immediately, thereby increasing performance. What is so intriguing about this is that Next.js does this automatically.

Typescript Support

Typescript is a superset of JavaScript that adds type checking and other features that can help to improve the quality of code. While Typescript is not required for Next.js, it can be a valuable tool for developers looking to improve the quality of their code.

API Route

Next.js provides a built-in way to create your own APIs, called API routes. With API routes, you can create your own endpoints and handle incoming requests however you want. You can use API routes to create a custom backend for your Next.js application or to expose data from your database to the front end. Either way, API routes give you a lot of flexibility in how you build your Next.js application.

Advantages of Next.js

What reasons are there to use Next.js for your next project or even considering to learn it?


Next.js supports static site generation and server-side rendering. Static generation is fast because all web application pages have been pre-rendered, cached, and served over a CDN. Server-side rendering is fast as the server handling the request, but on request, these pages are already built on the server rather than being built on the client side.

Less Setup

In Next.js, most features you get come with zero configuration as they are inbuilt. For example, the page routing is where you do not need to write any code to create a route in your app.

Easily Create Your Own Back-End

Easily create your custom back-end functionalities to power your own front-end. This does not affect the size bundle of your client-side application.

Built-In CSS Support

One of the key features of Next.js is its built-in CSS support. This means that developers can include CSS Stylesheets within their Next.js projects without needing to use any additional libraries or tooling. This can be particularly useful for small projects where adding a CSS preprocessor would add unnecessary complexity. In addition, the built-in CSS support means that developers can take advantage of features such as server-side rendering and code splitting without having to worry about whether their CSS will be properly processed.

Disadvantages of Next.js

Next.js is a great framework with rapid growth but has downsides to it. Let’s take a look at it below:

Development and Maintenance

Building a Next.js application requires a significant upfront investment. Not only do you need developers who are familiar with Nextjs, but you also need to dedicate ongoing resources to maintaining the application.

Vendor Lock-In

Next.js forces developers to virtually do things in their own way and standards. Just a lot of developers dislike webpack and here comes Next.js forcing you to use it without configuring it.

Routing System

Next.js’s routing system is helpful, but it comes at a cost. By tightly coupling your routing logic to your pages, you make your pages heavier and more difficult to maintain. This can be a serious problem if you need to change your routes frequently or want to reuse your routing logic in other parts of your application.


Unfortunately, Next.js doesn’t have a strong user community when compared to other frameworks. This can make finding answers to problems more difficult, as there are fewer people to ask for help. In addition, the small community can also mean that there are fewer resources available, such as tutorials and blog posts. As a result, those who are new to Next.js may find it more difficult to get started. However, the community is growing slowly but surely, and hopefully, soon, it will be able to compete with the larger frameworks.

Next.js vs. React Comparison

In this section, we will be making a comparison between two of the most used tool for front-end development in the JavaScript ecosystem to help you decide which of the tool to use based on your requirements. Let’s delve right in:

State of Education

If you’re already familiar with React, you’ll find Next.js easy to learn. That’s because Next.js is built on top of React, so it inherited all the benefits of React (such as being component-based and declarative) while also adding its own features and functionality. React, however, has a low difficult learning level. Over time, resources have been made in a very substantial amount; with all these, the learning curve is not too steep.


Next.js is a static site generator, and static web pages tend to load the fastest because these pages are pre-rendered on build, cached, and severed over a CDN. It also supports server-side rendering, which is another fast rendering method. React uses client-side rendering, which is considered to be rather slow but React can be configured to also use other rendering methods. The only difference is the work you have to put in to get it working.


The learn-by-doing documentation on the Next.js website is a great resource. The documentation provides concise, step-by-step instructions that will help you get up and running in no time. In addition, the learn-by-doing approach ensures that you don’t just learn the theory but also get practical experience working with the tool. As a result, you’ll be able to hit the ground running and start building Next.js applications as soon as you finish the documentation. The React documentation is comprehensive and easy to follow. It includes tutorials, articles, and videos covering all React development’s basics. In addition, the React community is very active, and there are many resources available to help developers solve problems they encounter. As a result, React is an excellent choice for developers who want to create modern user interfaces.


React is also opinionated about how code should be organized, making it hard to work with other libraries with different conventions. In addition, React doesn’t provide a lot of built-in features, so you have to build everything from scratch or use third-party libraries. This can be time-consuming and adds complexity to your project. However, the tradeoff is that React is easy to learn and use and makes development more efficient. So while React may not be very configurable, it can still be a good choice for your project depending on your needs. One of the benefits of using Next.js is that almost everything is configurable through the use of templates. For example, you can create babelrc, jest.config, and eslintrc files to customize the build process and linting rules for your project. This flexibility makes Next.js an attractive option for developers who want complete control over their project’s configuration.

Experienced Developers

We can say that React is the winner here because of its popularity. Finding React developers for your web development or software project might not be so much of a headache. While Next.js is a popular framework for building web applications, finding developers with experience working with the platform can be difficult. This is because Next.js is relatively new and has only recently gained widespread adoption.

Server-Side Rendering

Next.js supports SSR; you don’t need any configuration to make this happen. On the other hand, React doesn’t support server-side rendering by default but can be done with some extra effort.

Overview of Next.js vs. React

Below is a table for a brief overview:

Is Next.js Better than React?

When deciding whether to use React or Next.js for a project, it is important to consider the specific needs of the project or problem you are trying to solve. While React is a great general-purpose solution, Next.js offers some advantages for specific types of projects. For example, if you are building a static site or an application that doesn’t require complex routing, Next.js can be a good choice because it automates many of the build processes and offers built-in support for server-side rendering. On the other hand, if you are working on a large-scale project that requires dynamic routing and heavily data-driven components, React may be a better option. Ultimately, there is no clear “winner” between Next.js vs React – it all depends on the particular requirements of your project.

When to Use React Over Next.js?

React is a great option when you’re working on a large-scale web application that requires complex routing and heavily data-driven components. React is a front-end JavaScript library that helps developers create user interfaces and reusable UI components. When used in combination with other technologies such as Redux, React Router, and Webpack, React can be used to build large-scale web applications. One of the benefits of using React is that it makes code maintenance easy by allowing developers to create isolated components that can be reused throughout the application. React also has a broad talent pool, which makes it easier to find experienced developers to work on your project. Furthermore, React is a great choice for building client-side rendered applications. It uses a virtual DOM to efficiently update and render components and has a number of features that make it easy to work with data. React supports both one-way and two-way data binding, which means that you can easily bind data from your application state to your UI. In addition, React comes with a number of additional libraries that can be used to add extra functionality to your application. So if you’re working on a project that requires complex routing and heavily data-driven components, or if you’re building a client-side rendered application, React may be the right choice for you.
  • Client-Side Rendered Applications
If you’re looking to build a client-side rendered application, React is a great option. It uses a virtual DOM to efficiently update and render components and has a number of features that make it easy to work with data. For example, React supports one-way and two-way data binding, which means you can easily bind data from your application state to your UI. In addition, React comes with a number of additional libraries that can be used to add extra functionality to your application. Overall, React is a great choice for building client-side rendered applications.
  • Offline Support and Developer Experience
If you’re looking for an offline support solution for your projects, React is a great option. With its ability to handle large amounts of data and its offline-first approach, React is designed to work even when there’s no internet connection. And if you need to access data stored offline, React makes it easy to retrieve and update the information you need. Plus, React is built on a powerful JavaScript framework, so you can be confident that your offline support solution will be reliable and scalable. So if you’re looking for an offline support solution that is both robust and easy to use, React is a great option.
  • Component Creation & Reusable Components
If you’re working on a user interface that needs high interactive performance, React app is a great option. React app lets you create reusable components, which makes your code more modular and easy to maintain.
  • Development Team
You might also want to switch to React if you need to find talent for your React project.
  • Scalability
If you ever consider scaling your product soon in the future for cross-platform, you should consider using it from day 0.

Best Use Cases for React

  • Online streaming platforms (Youtube, Netflix).
  • Social media platforms (Facebook, Instagram, TikTok).
  • Delivery platforms (Uber, Lyft).
  • SaaS tools (Send Grid, Zapier)
  • News sites

When to Use Next.js Over React?

Next.js is a great choice if you are building a static site or an application that doesn’t require complex routing, as it automates many of the build processes and offers built-in support for server-side rendering. On the other hand, if you are working on a large-scale project that requires dynamic routing and heavily data-driven components, React may be a better option. Ultimately, it depends on the specific needs of your project:
  • JAMstack
If you are looking to build a JAMstack application, Next.js is a great framework to use. Next.js is one of the most popular tools for building a JAMstack application.
  • Single Stack
If you look to create your own back-end and front-end with one stack, then Next.js is a good option.
  • Personalization
If you wish to create personalized content using Ninetailed for your landing page static websites, you should consider using Next.js.
  • SSR
If you need SSR in your app, Next.js is a better option.
  • Static Sites
If you need some parts of your application to be static pages and others dynamic with one stack, you should probably consider using Next.js because it supports static site creation and SSR.

Best Use Cases for Next.js

  • E-commerce stores
  • Blogs
  • Marketing websites
  • Landing pages

The Bottom Line: Will Next.js Replace React

JAMstack is a modern web development architecture that uses JavaScript, APIs, and pre-rendered Markup. Next.js is a great tool for JAMstack because it uses server-side rendering to automatically generate HTML pages from your React components. On the other hand, React is a front-end JavaScript library that helps developers create user interfaces and reusable UI components. When used in combination with other technologies such as Redux, React Router, and Webpack, React can be used to build large-scale web applications. One of the benefits of using React is that it makes code maintenance easy by allowing developers to create isolated components that can be reused throughout the application. Furthermore, choosing what tool you need depends on the problem you want to solve and the situation. Next.js will in no way replace React, not anytime soon. It would only make sense for new developers to learn the basics of CRA (create-react-app) before delving into Next.js. We hope these comparisons help you choose what tool you need for your next project or help you take the right action in your coding journey as a new developer.

Frequently Asked Questions About Next.js vs. React

Should I Use Next.js or React?

Choosing between Next.js and React depends on the specific needs of your project. If you’re building a large-scale web application that requires complex routing and heavily data-driven components, React may be a better option. If you’re looking to build a JAMstack application or a static site, Next.js may be a better fit. Ultimately, there is no clear winner between the two – it all depends on your project’s requirements.

Is Next.js Better Than React?

Choosing between Next.js and React depends on the specific needs of your project. If you’re building a large-scale web application that requires complex routing and heavily data-driven components, React may be a better option. If you’re looking to build a JAMstack application or a static site, Next.js may be a better fit. Ultimately, there is no clear winner between the two – it all depends on your project’s requirements.

Is Next.js and React the Same?

No, Next.js is not the same as React. Next.js is a framework built on top of React that provides additional features such as server-side rendering and automatic code splitting. React is a JavaScript library used for building user interfaces, while Next.js adds features and functionality to React to make it easier to build certain types of web applications.
Best JavaScript Frameworks for Your Next Project
Download the best JavaScript frameworks guide to answer the ‘which JavaScript framework to use for your next project?’

Mastering utm_campaign, utm_medium, and utm_source in Google Analytics

Table of Contents:

When running a business, finding out as much as you can about your website traffic is crucial. If you can discover which ad campaigns are pulling in the most visitors, then you can decide where you should focus your time and effort to reap the biggest reward.

UTM (Urchin Tracking Module) parameters are incredibly handy tools to help you do just that by tracking how your traffic is getting to your site. Read on to learn how to master UTM parameters through Google Analytics.

What is UTM?

UTM parameters are vital for keeping track of your website’s traffic. These codes can help you get a closer look into where exactly your visitors are coming from, so you know where your ads are working.

The 5 UTM Parameters

UTM parameters track traffic through two components: the UTM parameter and the tracking variable. The UTM parameter starts with utm_ and allows you to track 5 different parameters: campaign, medium, source, term, and content. The tracking variable is a unique variable text that identifies the parameter being tracked. It is important, however, to first understand UTM Naming Conventions when using these 5 parameters.

For example, in this UTM code: utm_source=facebook – “utm_source” is the UTM parameter while “facebook” is the tracking variable.

1. The Campaign Parameter (utm_campaign)

This parameter provides the name of the specific marketing campaign, such as “launch” or “giant sale.”

The campaign parameter is useful for tracking the effectiveness of a particular marketing campaign in which you may have multiple ads across multiple channels but utilizing one strategic approach such as a sale or a relaunch.

  • Example: utm_campaign=giant%20sale
  • In this example, “%20” replaces the space, which cannot be used in a URL. “giant sale” is the campaign name being tracked by this parameter.
  • Additional example: utm_campaign=launch.

When used in your URLs, this parameter provides you with more insight into your marketing performance. UTM parameters help organize and track visitors to your website, especially when their browser does not set a Referrer URL for any particular reason.

To find your campaign UTM parameter in Google Analytics, navigate to the Acquisition tab on the left panel, then click Campaigns, then click All Campaigns – and you will see a list of your campaign names (utm_campaign)

Pro Tip: Campaign Tracking is necessary to find out whether or not your ads are effective so it’s essential to understand the process of creating and tracking your campaigns.

2. The Medium Parameter (utm_medium)

This parameter defines which medium the visitor used to find your website, such as “social”, “email” or “cpc.” This parameter is useful to distinguish which medium is bringing you the most traffic or the highest quality traffic, as you can separate the traffic in Analytics.

  • Example: utm_medium=social
  • In this example, “social” shows that the traffic came from an ad viewed organically on one of your social networks – such as a funny or engaging post you created.
  • Additional example: utm_medium=email

In this example, the parameter shows that your traffic came from an email message that you sent.

To find your medium UTM parameters in Analytics, navigate to the Acquisition tab on the left panel, then click All Traffic then Source/Medium.

Initially, you will see a combined view of the UTM source and medium dimensions in Analytics. You can click on the “Medium” blue text link underneath the graph to see the traffic related to the utm_medium parameter.

3. The Source Parameter (utm_source)

This parameter tells you what the source of your traffic is, such as “google” “Instagram” or “twitter.” The source parameter provides specificity regarding which websites are referring your traffic.

The utm_source parameter differs from the utm_medium parameter because it provides specific information on your referring websites, while utm_medium is used to track the effectiveness of a marketing medium.

It’s helpful to know if you are getting more customers from your Instagram efforts – you can then scale your efforts up to achieve more business results.

  • Example: utm_source=instagram
  • In this example, traffic is coming from Instagram.
  • Additional example: utm_source=google

To find your UTM_source parameters in Analytics, follow the same initial steps as you did for UTM_medium. Navigate to the Acquisition tab on the left panel then click All Traffic then Source/Medium.

Initially, you will see a combined view of the UTM source and medium dimensions in Analytics.

Then click on the “Source” blue text link underneath the graph to see the traffic related to the utm_source parameter.

4. The Term Parameter(utm_term)

Primarily used in Google AdWords campaigns, this parameter informs you which terms were used in search ads, such as “shorts sale” or “deal on shirts.”

It allows the marketer to understand which terms have led their customers to their website. If you find there are specific terms that are sending more customers to your website, you can increase your efforts to try to rank your website higher for those terms organically or through paid search.

  • Example: utm_term=shorts%20sale
  • In this example, visitors are finding the website through the term “shorts sale.” “%20” again replaces the space.
  • Additional example: utm_term=deal%20on%20shirts

See below on how to find utm_term in Analytics.

5. The Content Parameter(utm_content)

This parameter lets you know what call-to-action brought in traffic, such as “buy today” or “more information.”

You may want to know if a particular call to action is working better than another. For example, maybe “buy today” in your text link or button is resulting in a higher clickthrough rate than “more information.” This parameter would help you determine which one is performing better for you.

  • Example: utm_content=buy%20today
  • In this example, visitors are seeing the CTA term “buy today” and clicking on it.
  • Additional example: utm_content=more%20information

When you use the appropriate parameters in your URLs, you can easily compare the traffic each call to action is sending in Analytics.

How Do You Find utm_term and utm_content in Analytics?

Navigate to the Acquisition tab on the left panel then click All Traffic then click Channels. Then click the Secondary Dimension button below the graph and select the Advertising drop-down menu then select Ad Content (for utm_content) or Keyword (for utm_term).


UTM parameters are useful for tracking in many situations such as to track links in your email campaigns, social media campaigns, paid campaigns (except for Google Adwords which already provides tracking in Google Analytics), affiliate campaigns (people promoting your product or service for a commission), or offline campaigns (recommended to shorten URLs for offline campaigns).

There are a few situations where you should not use UTM parameters, such as for internal links or organic (unpaid) search links. Using them on internal links can create confusion when visitors arrive from one source and then click an internal link with a UTM parameter that indicates a different source. They are also not that useful for natural referrers, such as people writing about your website and linking to it, because the Referrer URL already provides helpful information about the source of this website traffic. These cases are important to remember and so we’ve compiled a guide for your convenience.

These five UTM parameters can be instrumental in analyzing your traffic and improving your visitor numbers. Marketers can benefit from this information and can make more educated efforts into advertising thanks to UTM codes. Campaigns, mediums, sources, terms, and content are all factors in your traffic, and being able to track each item individually can make a work of difference in watching your analytics. Take control of your website by employing UTM parameters and take your business further than you could have ever imagined.

Get started with Terminus

The quickest and easiest way to create UTM links in bulk while following your complex UTM strategy.


Website vs. Web App: Understanding the Differences and Choosing the Right Solution

In the digital landscape, the terms “website” and “web app” are often used interchangeably, but they represent distinct concepts with unique characteristics and use cases. Understanding the differences between websites and web apps is crucial for making informed decisions about your online presence. In this article, we’ll explore the distinctions between websites and web apps, and discuss when each option is the best fit for your needs.


A website is a collection of interconnected web pages that are typically designed to provide information, content, and resources to visitors. Websites are primarily static, meaning their content remains relatively constant and doesn’t change frequently. Here are some key features of websites:

1. Content-Centric: Websites are designed to display content to users, such as text, images, videos, and links. They’re commonly used for blogs, news portals, informational pages, and company profiles.

2. Navigation-Oriented: Websites emphasize navigation to allow users to easily move between pages and access the desired information. Navigation menus, headers, and footers are common components.

3. Limited Interactivity: While websites can include basic interactive elements like forms and buttons, their focus is on presenting content rather than complex user interactions.

4. Minimal Data Processing: Websites don’t involve extensive data processing or calculations on the client side. Server-side scripting is used to generate and serve pages to users.

5. Examples: Blogs, news websites, company websites, portfolio sites.

Web Apps:

A web app, short for web application, is a dynamic and interactive software application accessible through a web browser. Web apps provide a richer user experience and functionality beyond what traditional websites offer. Here are the distinguishing features of web apps:

1. Functionality-Centric: Web apps are built to perform specific functions or tasks, often replicating the functionality of traditional desktop or mobile applications.

2. Complex Interactivity: Web apps offer advanced user interactions, including real-time updates, data manipulation, and personalized experiences. They can feature interactive dashboards, collaborative tools, and multimedia content.

3. Data-Driven: Web apps rely on databases and server-side processing to manage and process user data. This allows for dynamic content generation and customization.

4. Responsive Design: Web apps are designed to be responsive across various devices and screen sizes, ensuring a consistent user experience on desktops, tablets, and smartphones.

5. Examples: Online banking systems, project management tools, e-commerce platforms, social media networks.

Choosing Between a Website and a Web App:

The decision to create a website or a web app depends on your specific goals, requirements, and the experience you want to offer to your users.

Choose a Website When:

  • You need to present information or content to your audience.
  • Your primary goal is to provide static information, like company details or news articles.
  • You don’t require advanced interactivity or complex functionality.
  • Your focus is on search engine optimization (SEO) and content discoverability.

Choose a Web App When:

  • You want to deliver interactive and dynamic user experiences.
  • Your project requires complex functionality, real-time updates, and data processing.
  • Users need to perform specific tasks or use your application to achieve goals.
  • You want to offer a personalized experience based on user interactions and preferences.

In some cases, a hybrid approach is also possible, where you start with a website to establish an online presence and later introduce web app features to enhance user engagement.


Websites and web apps serve different purposes and cater to distinct user needs. Websites are ideal for sharing information and static content, while web apps provide advanced functionality, interactivity, and data-driven experiences. Understanding the differences between these two concepts will guide you in making the right choice for your digital project, ensuring that you deliver a seamless and engaging online experience to your users.


The Strategic Benefits of IT Outsourcing in 2023

In 2023, IT outsourcing continues to offer several strategic benefits to organizations seeking to optimize their operations and stay competitive in a rapidly evolving business landscape. Here are some key strategic benefits of IT outsourcing in 2023:

  1. Cost Efficiency: Cost reduction remains one of the primary reasons for outsourcing IT functions. By outsourcing tasks such as software development, maintenance, and support, organizations can often access skilled talent at a lower cost than hiring and maintaining an in-house team. This cost savings can be especially significant when considering overhead expenses like office space, equipment, and employee benefits

  2. Access to Specialized Expertise: Technology is evolving at an unprecedented pace, and keeping up with the latest trends and tools can be challenging. IT outsourcing allows organizations to tap into a global talent pool of specialized experts in various domains such as cybersecurity, artificial intelligence, cloud computing, and more. This access to expertise can accelerate innovation and improve the quality of products and services.

  3. Focus on Core Competencies: Outsourcing non-core IT functions enables organizations to redirect their internal resources and energy toward their core business activities. This enhanced focus on core competencies can lead to improved efficiency, innovation, and overall performance, ultimately contributing to a competitive advantage.

  4. Flexibility and Scalability: In a dynamic business environment, the ability to quickly scale IT resources up or down can be crucial. Outsourcing provides the flexibility to adapt to changing project demands without the constraints of hiring, training, or laying off staff. This agility allows organizations to seize new opportunities and respond to market shifts promptly.

  5. Faster Time-to-Market: Outsourcing IT projects can expedite the development process, enabling organizations to bring products and services to market faster. With access to experienced teams that have a deep understanding of development lifecycles, outsourcing can reduce development times and help organizations capitalize on time-sensitive opportunities.

  6. Risk Mitigation: Cybersecurity threats and regulatory compliance are top concerns for businesses in 2023. Outsourcing IT functions to providers with proven security protocols and compliance measures can help mitigate these risks. Specialized providers are often equipped with the latest tools and best practices to ensure data protection and regulatory adherence.

  7. Innovation and Fresh Perspectives: External IT service providers often bring fresh perspectives and innovative ideas to the table. Their exposure to various industries and projects can lead to creative solutions that might not have been considered otherwise. This injection of new ideas can foster innovation within an organization.

  8. Reduced Management Burden: Managing an in-house IT team requires significant managerial effort, from recruiting and training to performance evaluation. Outsourcing shifts much of this burden to the service provider, allowing internal managers to focus on strategic initiatives and overall business growth.

  9. Global Reach and 24/7 Support: Outsourcing can provide access to a global talent pool that operates across different time zones. This enables organizations to offer 24/7 support to customers and clients, enhancing customer satisfaction and competitive positioning.

  10. Economies of Scale: Outsourcing providers often serve multiple clients, which can lead to economies of scale in terms of infrastructure, tools, and processes. This can translate to enhanced efficiency and cost savings for organizations.

In conclusion, IT outsourcing in 2023 continues to offer strategic benefits that align with the evolving needs of businesses. From cost efficiency to specialized expertise and innovation, organizations can leverage outsourcing to enhance their competitive edge and navigate the challenges of a rapidly changing technological landscape. However, it’s important to carefully evaluate potential outsourcing partners, consider security and compliance factors, and develop a robust communication framework to ensure the success of outsourced projects.


What is the GitHub workflow with EC2, Docker, and Kubernetes?

GitHub Workflow is a feature of GitHub, a popular platform for version control and collaboration on software projects. It allows you to define and automate a series of steps that need to be executed whenever changes are made to a repository. This is particularly useful in software development for tasks like building, testing, and deploying code. GitHub Workflow is based on the concept of “Actions,” which are individual tasks or scripts that can be triggered by various events, such as pushing code changes, creating pull requests, or manually invoking an action.

Here’s how GitHub Workflow works:

  1. Workflow Configuration: A GitHub Workflow is defined using YAML files stored within a special .github/workflows directory in your repository. These YAML files contain instructions for what actions should be performed when certain events occur. this file is not in your repository you should have to create this file.

  2. Events: Workflows are triggered by events. An event can be any activity that occurs in your repository, such as a push to a specific branch, the creation of a pull request, or the addition of a new issue. You can configure workflows to run on specific events.
  3. Jobs: Within a workflow, you define one or more jobs. A job is a logical unit of work that you want to perform. Each job can consist of one or more steps.
  4. Steps: Steps are individual actions or tasks within a job. These can include actions like checking out the code from the repository, building the code, running tests, deploying to a server, and more. Each step can be a command, script, or an existing GitHub Action provided by the community or your organization.
  5. Actions: Actions are reusable units of code that can be used in your workflows. GitHub provides a marketplace where you can find pre-built actions created by GitHub or the community. These actions encapsulate common tasks, and you can also create your own custom actions.
  6. Running and Executing: When the event that triggers the workflow occurs (e.g., a new push or pull request), GitHub starts the workflow and begins executing the defined jobs and steps. Each job runs on a separate virtual machine or container.
  7. Artifacts and Outputs: Workflows can produce artifacts, which are files generated during the workflow execution. These artifacts can be stored and made available for later use.
  8. Notifications and Feedback: As the workflow progresses, GitHub provides feedback on the execution status of each job and step. You can see this information in the GitHub web interface or receive notifications via email or other communication channels.
  9. Parallel and Sequential Execution: Jobs within a workflow can run in parallel or sequentially, depending on your configuration. This allows you to optimize the execution time and resource utilization of your workflow.
  10. Workflow Results: At the end of a workflow run, you can see whether the workflow succeeded or failed. You can also examine the logs and outputs of each step to diagnose any issues.

By using GitHub Workflow, you can automate the repetitive tasks in your software development process, ensure consistent quality through automated testing, and streamline the deployment of your applications.


How is the IT services industry evolving?

Introduction: The IT services industry has witnessed remarkable growth and transformation over the years, driven by technological advancements and changing business landscapes. In this blog post, we will explore how the IT services industry is evolving and adapting to the demands of the digital age.

1. Digital Transformation: In recent years, digital transformation has become a key driver of change in the IT services industry. Businesses across sectors are embracing digital solutions to streamline operations, enhance customer experiences, and gain a competitive edge. Discuss how IT services providers are helping companies transition to digital platforms, adopt cloud technologies, and leverage data analytics for informed decision-making.

2. Rise of Managed Services: Managed services have gained prominence as companies seek to focus on their core competencies while outsourcing IT operations to specialized service providers. Explain the concept of managed services, highlighting the benefits of outsourcing tasks such as network management, cybersecurity, and infrastructure maintenance.

3. Cloud Computing and As-a-Service Models: Cloud computing has revolutionized the way businesses store and access data. Explore the different cloud models (public, private, hybrid) and discuss how IT services providers are offering scalable solutions through Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS).

4. Embracing AI and Automation: Artificial Intelligence (AI) and automation are reshaping the IT services landscape. Describe how AI-driven solutions are being used for predictive analytics, chatbots, and process automation. Discuss the benefits of these technologies, including improved efficiency, reduced costs, and enhanced customer interactions.

5. Cybersecurity and Data Privacy: With the increasing reliance on digital platforms, cybersecurity and data privacy have become critical concerns. Explain how IT services providers are addressing these challenges by offering robust cybersecurity solutions, implementing encryption, and ensuring compliance with data protection regulations.

6. Remote Work and Collaboration: The global shift to remote work has accelerated the adoption of collaboration tools and virtual communication platforms. Discuss how IT services companies are facilitating seamless remote work experiences through video conferencing, file sharing, and remote desktop solutions.

7. Focus on User Experience: User experience (UX) is paramount in today’s tech-driven world. Explore how IT services providers are collaborating with businesses to develop user-friendly applications, websites, and interfaces that enhance customer satisfaction and engagement.

8. The Role of Data Analytics: Data has become a valuable asset for businesses. Explain how IT services providers are assisting companies in collecting, analyzing, and deriving insights from vast amounts of data. Discuss the role of Business Intelligence (BI) tools and data visualization in decision-making.

Conclusion: As technology continues to evolve at a rapid pace, the IT services industry remains at the forefront of innovation. With digital transformation, AI, cloud computing, and more, IT service providers are playing a pivotal role in shaping the future of businesses across various sectors.


‘Taken out of context’: Sam Altman clarifies ‘hopeless’ remark on India’s AI potential

Altman clarified that his response had been taken out of context, emphasizing that he was specifically addressing the question of competing with OpenAI with a mere $10 million investment

Sam Altman, the CEO of OpenAI, has responded to a video shared by CP Gurnani, the Managing Director & Chief Executive Officer of Tech Mahindra, in which Altman can be heard stating that India’s chances of developing a ChatGPT-like tool were “hopeless.”

Gurnani was quick to share Altman’s reply on Twitter, expressing his acceptance of the challenge presented. He conveyed his determination to prove Altman’s statement wrong. “OpenAI founder Sam Altman said it’s pretty hopeless for Indian companies to try and compete with them. Dear @sama, From one CEO to another.. CHALLENGE ACCEPTED,” he tweeted.

Altman clarified that his response had been taken out of context, emphasising that he was specifically addressing the question of competing with OpenAI with a mere $10 million investment. He maintained that attempting to rival OpenAI under such circumstances would prove challenging. 

Nevertheless, Altman encouraged Indian startups to explore new avenues and contribute innovative ideas to the world, highlighting that they possess the potential to accomplish groundbreaking achievements. He expressed his confidence in the ability of Indian startups to undertake such endeavors and stressed that only the builders themselves could answer the question of what they could uniquely contribute.

“Thank you for clarifying. Point taken,” Gurnani replied to Altman on Twitter.

The incident took place during an event organized by The Economic Times, where Altman was questioned by Rajan Anandan, a former Vice President of Google in India and South East Asia, and current venture capitalist. Anandan inquired whether India had the capability to develop an artificial intelligence tool like ChatGPT, prompting Altman’s response.

Altman explained that OpenAI’s perspective on the matter involved conveying the difficulty of competing with them in training foundational models, while simultaneously encouraging others to attempt it regardless. He maintained his belief that such competition would be quite challenging, characterizing it as “pretty hopeless.”

“The way this works is we’re going to tell you, it’s totally hopeless to compete with us on training foundation models you shouldn’t try, and it’s your job to like to try anyway. And I believe both of those things. I think it is pretty hopeless,” Altman said.

Meanwhile, Gurnani told Business Today about some of their work at Tech Mahindra revolving around AI. “At Tech Mahindra, we started working on Generative AI around 2015-16 with one of our first IP created in the media domain called Storicool. An auto content creation platform, it was beyond its years. Since then, we have launched a suite of AI offerings for enterprises to help them in their digital acceleration journeys. We were also among the first IT services company whose chatbot, developed by makers lab, became the 51 most credible chatbots (in the era of chatbots) in 2016,” he said.


Is Medusa better than Shopify?

Medusa and Shopify are both powerful e-commerce platforms with their own strengths and weaknesses. Medusa is a headless commerce engine, which means that the back end and front end of your store are decoupled. This gives you a lot of flexibility in how you build and design your store. However, it also means that you need to have some technical knowledge to set up and use Medusa.

Shopify is a more traditional e-commerce platform. It’s easier to set up and use, but you have less flexibility in terms of how you build your store. Shopify also has a wider range of features and integrations than Medusa.

So, which platform is better? It depends on your needs and requirements. Medusa is a good option if you need a lot of flexibility and control over your store. If you’re looking for an easy-to-use platform with a wide range of features, then Shopify is a better choice.

Here is a table comparing the two platforms:

CostFree to use, with paid add-onsStarts at $29/month
Technical expertise requiredHighLow
Customer supportCommunity-basedExcellent

Ultimately, the best way to decide which platform is right for you is to try both and see which one you prefer.

Here are some additional considerations:

  • Medusa is a better choice for businesses that need a highly customizable and scalable e-commerce platform.
  • Shopify is a better choice for businesses that want a user-friendly and supported platform with a wide range of features.
  • Medusa is a good option for businesses that want to integrate with their own CMS or frontend framework.
  • Shopify is a good option for businesses that want to use a wide range of third-party apps and extensions.

Medusa.js: The Ultimate Shopify Alternative for E-commerce

In the rapidly evolving world of e-commerce, businesses require a reliable and customizable platform to showcase their products and cater to their customers’ needs. While Shopify has long been popular, a new and powerful alternative has emerged—Medusa.js. In this blog post, we will explore the remarkable features of Medusa.js and why it could be the ultimate alternative to Shopify for your e-commerce needs.

  1. Flexibility and Customization

One of the primary reasons businesses seek alternatives to Shopify is the need for greater flexibility and customization. Medusa.js offers an open-source platform, empowering developers to tailor the system to their specific requirements. This level of customization allows businesses to create a unique online store experience that aligns perfectly with their brand and customer base.

  1. Self-Hosting Capability

Unlike Shopify, which is a hosted solution, Medusa.js allows you to host your e-commerce store independently. This means you have full control over your website’s infrastructure, server setup, and security measures. Self-hosting gives you the freedom to scale your website according to your needs without being limited by a third-party provider.

  1. Robust and Extensible Architecture

Medusa.js is built on top of a robust and extensible architecture. The framework is written in Node.js and leverages the power of React for front-end development. This tech stack ensures a fast and seamless user experience while making it easy for developers to integrate additional features and third-party extensions.

  1. Headless E-commerce Capabilities

Headless e-commerce is gaining popularity as it decouples the front-end and back-end of an online store, allowing businesses to deliver content to multiple platforms and devices more efficiently. Medusa.js embraces headless e-commerce, making it a future-proof solution for businesses looking to expand their reach and offer their products through various channels.

  1. Advanced Product Management

Medusa.js excels in handling complex product catalogs. Whether you have hundreds or thousands of products, the platform efficiently manages them, ensuring smooth inventory tracking, product variants, and customizable attributes. This feature is especially useful for businesses dealing with diverse product lines.

  1. Multi-Store Support

For businesses operating multiple online stores or planning to expand into different markets, Medusa.js provides built-in multi-store support. This feature enables you to manage all your stores from a single backend, simplifying operations and streamlining your workflow.

  1. Community and Support

While Shopify has a large user base, the Medusa.js community is thriving and continually growing. The open-source nature of Medusa.js fosters collaboration among developers, leading to faster bug fixes, feature improvements, and a vast array of community-built extensions. Additionally, businesses can opt for professional support from various agencies familiar with the platform.


As the e-commerce landscape continues to evolve, businesses must adapt and embrace innovative solutions to stand out from the competition. Medusa.js, with its flexibility, customization, headless capabilities, and robust architecture, presents itself as a powerful alternative to Shopify. Whether you’re a small startup or an established enterprise, Medusa.js offers the tools and support needed to create a highly tailored and efficient e-commerce platform that aligns perfectly with your business goals.

Embrace the future of e-commerce with Medusa.js and take your online business to new heights. Remember, the choice of an e-commerce platform can significantly impact your business’s success, so choose wisely and stay ahead of the curve.